I’ve read too many blog posts recently about pay walls and the future (or lack thereof) of journalism. With the debate raging and being nowhere close to resolution, I needed to remind myself of just how much online advertising sucks.
This chart is based on my browser history from yesterday (Monday 7 June). Over the course of my working day, 125 banners were displayed in my browser, some more than once.
I can’t say that I saw them, because my eyes filtered out every single one of them (and if it weren’t for creating this poster I wouldn’t be able to remember any of them either).
Needless to say, but I didn’t click on any of the banners.
I can’t help but think it’s a miracle that online advertising even exists.