A platform for parents – Ready for Ten presentation

Slideshare has been busy overnight putting our presentation through some kind of virtual conversion wringer, and it’s now ready for your enjoyment.

Here’s the presentation that Tim and I presented with our client, Chrissie, in the Digital Strategy Theatre at the NMA Online Marketing Show on Tuesday. It gives an overview of the strategy, approach and working processes we employed within our cross-functional team with BBH andBritvic to create Ready for Ten.

Ready for Ten – a peer-to-peer parenting platform for Robinson’s Fruit shoot