Archive : October 2008

12 posts

Time for tea

Author: Charlotte Hillenbrand

To celebrate the end of another packed, exciting week at MxM, we had tea and cake. Tim is an advocate of proper tea, made from leaves, in a pot; so I took this picture for him of a sketch I saw in Howies on Carnaby St.

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The communication IS the product

Author: William Owen

Joe Heath at BBH just sent me this link to a deck by Paul Isakson at Space150:

http://www.slideshare.net/paulisakson/modern-brand-building-presentation/

It’s a very good slide presentation that says, “The product really is the marketing: make better products first”. IE. planners may have finally got it. It reminded me of the piece below which I wrote a very very long time ago as a result of experiences working with Orange, when at Metadesign. It’s about merging product and brand and service development and the importance of defining narratives in enabling a product or service to realise its true value; apologies for the academic tone – it’s called ‘The communication is the product…’ and it goes like this:

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Just say no to Latin

Author: Isaac Pinnock

Lorem ipsum sucks. There, I’ve said it. I’ve come out against the designer’s fall back. Need a block of copy, none available from the client? Lorem ipsum will do. Need some sample user comments? Lorem ipsum. Need a headline to fill that space at top of the page? Want people to focus on the presentation and not the content? Whack in some latin. It’s the catch all filler copy, the designer’s best friend. Yet is lorem ipsum actually a friend to clients and, ultimately, a site’s users?

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It’s not all doom and gloom

Author: Charlotte Hillenbrand

Whilst there’s widespread cause for panic in these dark days of global economic downturn (which has given rise to Lingo Bingo in our office around terms like ‘challenging economic times’, ‘credit crisis/crunch/crash’ and ‘we’re all going to hell in a handcart’), there is however a small ray of hope on the horizon for us digital folk.

Tag cloud for the bail out law signed by George W Bush on Oct 3 2008

(Photo credit: Ricardo Carreon)

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Yearbook Yourself

Author: Tim Malbon

My brother sent me this cool site that lets you upload a photo of yourself, fiddle with some controls, and create a weirdly nostalgic portrait of your changing face across the decades. Check out what you’d look like if you’d been in The Ice Storm. Complete with a period soundtrack. (I used my fave avatar to add to the confusion).

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Metrotwin Recommends

Author: Alex MacCaw

We’ve been using our new Acts As Recommendable plugin on metrotwin.com and it’s been interesting to see how it’s performing in a real-world situation.

Bookmarks (places) are integral to Metrotwin, and a user can associate themselves with a bookmark by ‘Loving it’, saving it to their profile, or by stating they’ve been there.

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