My Music World, it's Complicated
When iTunes 11 launched last week it restored all of my previous iTunes purchases via iCloud. My first purchase was made on the 9th of February 2007, I think that would have been made on my old (old) laptop whilst I was in University. I realised then that I hadn't 'purchased' an album, even in digital format for years. Back then I used to buy lots of vinyl (I still buy the occasional one) and I used one digital service model, iTunes and it suited me just fine. If someone had asked me if I wanted to start discovering, consuming and buying music in dozens of different ways I would have thought they were a bit strange. But, now I use these services and recognise the amazing value in them and a lot of that has to do with the devices I use.
