When iTunes 11 launched last week it restored all of my previous iTunes purchases via iCloud. My first purchase was made on the 9th of February 2007, I think that would have been made on my old (old) laptop whilst I was in University. I realised then that I hadn't 'purchased' an album, even in digital format for years. Back then I used to buy lots of vinyl (I still buy the occasional one) and I used one digital service model, iTunes and it suited me just fine. If someone had asked me if I wanted to start discovering, consuming and buying music in dozens of different ways I would have thought they were a bit strange. But, now I use these services and recognise the amazing value in them and a lot of that has to do with the devices I use.