Bud Caddell’s collaborative Kickstarter project has three days to go but his backers have more than doubled the initial target amount $5k. I just upped my contribution to $100 so that I can fully participate in the adventure.
$100 gets you full Editorial Board Membership, a voice in the evolution of the book and access to full interview transcripts. Bud also promises to “set up a place where we can chat together”. A very interesting micro-community of digital thinkers has already gathered around the Kickstarter page, and so I thought it would be useful to create a Twitter List and feed from the backers – it’s called ‘Backing The Bucket’ (sorry for those few who had followed it when I was calling it #imbackingbud – I thought the new name would work better and be more consistent with Bud’s blog posts at What Consumes Me).
You can follow the list at: http://twitter.com/malbonster/backingthebucket
The exercise of creating the list prompted a few thoughts:
- The greater proportion of the people backing Bud have joined Kickstarter specifically to do so
- Although Kickstarter allows users to add a biog, avatar and linkage (including Twitter names) to their profiles most people have not – although it wasn’t that hard tracking them down using Twitter’s Find People search: most of them are *tweeting hard*
- The way in which a community is naturally forming around Bud’s ’cause’ demonstrates the power of Kickstarter projects to create really meaningful – action-oriented – social connections. However, this is currently under-exploited by Kickstarter who could try harder to persuade people to complete their profiles (think about the way LinkedIn nags you for years to do this). I also think that a button that allows you to follow all the backers of a Kickstarter project who are on Twitter would be an excellent and presumably very simple enhancement to make – in other words, auto-creating a Twitter list for each project (where users are sharing their Twitter details).
- There is a massive collective desire to ‘do something’ and not just talk about it – Bud’s project is a lightning rod for this networked inclination.
I apologise if you are a backer and have not made it into the list at this stage – that’s because a few people (around 20) proved too difficult to track down. Please send me your details and I’ll add you.
This book will be for anyone interested in creating products that are not just market exchanges, but cultural exchanges – for anyone that wants to build or reshape an organization for doing business in a world gone digital – and for anyone just finding their footing in the marketing industry today. Ultimately, I want the book to serve as the how, not just the why or what, for transformational growth at a time when a commitment to strategic change will reshape the entire business landscape. At the core of the book will be ten new principles for creating, promoting, and distributing products in the future – my ten new commandments for brands and marketers.
It’s really exciting and I’m looking forward to learning a lot and having fun. If you haven’t yet backed him, you’ve got 3 days!