I’ve been thinking of the concept of branded utility, and brands being useful, good or nice for some time.
Then I thought it would be useful to collect examples of brands that actually have been useful, because that’s where the future lies. An explanation of this (if it sounds a bit cryptic) and a list of the examples I found, are in the Branded Utilities wiki I created. If you know of any examples to add, please contact me via the email address mentioned in the wiki.
I hope it proves to be a useful resource.