Car ad agency brilliance

Ad agency Nova Vista in Norway has found an innovative way of keeping cars clean. Buckle in tight, here it comes……Female drivers.

The agency is now on the lookout for 70 (tidy) women to drive their ad decorated cars around town. (sorry, link in Norwegian)

“Seeking clean women is a visual way of communicating that we’re looking for people who will keep the cars neat and tidy. Great ambassadors, it’s that simple,” said Nova Vista’s MD.

Speaking to the Norwegian paper Dagbladet, he also tells us that the added bonus by using women is that we also don’t drive like pigs.

Finally time to do away with that old silly expression that either starts or end with “women behind the wheel”, is it then…?

To bad that the chief editor of the feminist magazine Fett (Fat, directly translated to English – meaning awesome if used as slang) kind of steps in the salad when she comments that this is really a very old fashioned view. Men are just as good as taking care of their car as women, “…if not better” she claims.

She’s got one point, though. “It might be 70 very tidy women driving around in these cars, but they might not be very smart” she adds. Each woman must pay NOK 1790 a month to drive the car. That’s nearly £180.

Well, it made me laugh this morning:)