Back in the summer William and I were invited to take part in a Creative Review round table discussion to debate the ‘Future of Advertising’. Chaired by Patrick Burgoyne, Editor of Creative Review, we were joined by the great and the good from agencies across London.
Over the hour and a half chat the topics we talked about varied from measurement mechanisms for digital campaigns, payment models, client-agency relationships and a load of other stuff.
Looking back on it all these months later I don’t think I made any howlers. Did wave my arms a lot. Shows I must have felt comfortable.
In this first video we discuss the state of the relationship between clients and agencies and the future of creativity.
Up next we discuss whether there is a workable system for charging for creativity.
Finally, we analyse ways to exploit the creative potential of digital medium.