Today, London saw its first snowfall of this winter season. As the white powder from the sky changed into sizable, more distinct flakes of snow, everyone in our office got excited and many (including me) moved to the windows for a few minutes to witness it. Now, on one level, it isn’t anything special, but on another much more wide-ranging level, there’s something about Nature’s magic that draws everyone to it – that makes people go ‘Ooh!’ and ‘Aah!’.
I guess most successful social media projects have that special something that draw people to it again and again in the same way. It’s about what they can make people feel. Twitter makes me feel like I’m part of a huge community of people, many of whom share different interests of mine. Facebook makes me feel connected to my friends and family. Songkick makes me feel like I’m part of this music community, some of whom live on music even more than I do, and Dopplr makes me feel like I’m fulfilling my desire of going to new places.
UK Snow has hundreds of people tweeting right now about how much snow they’re seeing in their part of the UK. It’s a fairly simple app that Ben Marsh created during February’s blizzard this year, and it’s probably a go-to site on days like this, when the snow makes everyone go ‘Ooh!’
Because on those days, a site like that makes us feel like we’re part of a snow community of sorts.
Sounds silly perhaps, but given the fact that as I type this, #UKSnow is a trending topic, perhaps not.