Metrotwin Mumbai is now live!

British Airways wanted to follow up on what Metrotwin started by extending the concept of twinning to their second most popular route after London-New York, namely London-Mumbai. Except we decided to go with a blog this time, for various reasons, the most significant of which is that India’s blogosphere is an extremely active, growing place and a blog would be a great way to document the best of both cities while attracting the right audience at the same time.

We rounded up a group of some of the best bloggers out there, from both Mumbai and London, and the fab folk at Agency.com helped us build the site.

Metrotwin Mumbai will cover the best of what Mumbai and London have to offer. They are both similar in so many ways – both are vibrant, diverse, and have a huge history of art and culture. I often have problems deciding which city I like more. Our bloggers, all talented cityfolk who love their urban surroundings, are going to highlight their favourite things to do and places to see in either Mumbai or London (or both!!). The best places to eat Indian food in London? The best places to hang out after work in Mumbai? What’s the equivalent of London’s Kew Gardens in Mumbai, to soak in some greenery? The answers to all these and more are forthcoming. Just stay tuned to Metrotwin Mumbai.

A huge thank you to everyone involved in this project, especially Julia who came up with the very smart design for the site.

What are you waiting for? Head to Metrotwin Mumbai and check it out!