OK Facebook, enough showing off – I want to share

In the best-case scenario, a picture is worth a thousand words. More often, at least in my life, it only tells part of the story.
Case in point, the above photo: a bunch of people gathered around a swimming pool. This picture was snapped about two minutes after my friend C declared his ability to swim two and a half lengths of the pool underwater... and about 45 seconds before he failed spectacularly.
But that isn't the whole story.
What the photo doesn't show is all that was happening outside the frame: someone taking bets for him, someone else hedging against, a third person taking on responsibility for monitoring starts and turns, another giving C some last-minute coaching and another vociferously insisting he'd never make it. Yet those are the bits that made this moment special.
My friends were taking their own pictures, some better and some just different, but unless we go to the trouble of creating a Facebook Group, there's no way to share them – and the collection of stories about them – in a co-authored album.
Showing off does not equal sharing
My gripe with Facebook's approach to photo 'sharing' is that it's all about showing off . (Actually, my gripe with Facebook in general is that it's all about showing off, but that's a different post.) When you 'share' photos on Facebook, you're not actually sharing anything, in the sense of joint ownership or a collaborative memory multiple people can contribute to. Rather, you're just showcasing your individual take on an experience. There's little to no room for interaction with other around the experience, or to flesh out the experience itself.
The best anyone can hope for, in terms of your fellow experiencers sharing their sides of the story, is a stream of comments attached to the specific photo or the album. But say three people each post a different photo of the same event – where does the storytelling happen? With the current set-up, it's impossible to pull all those strands together. And I think that really stinks.
It's not just about me
I was first rankled by this issue after returning from the holiday depicted above. Come Facebook photo sharing time, my friends and I ended up with six separate albums that catalogued more or less the same events, but were all styled as first-person, limited-omniscient accounts. But the thing about pulling together a story after the fact is that you're no longer limited to your own perspective. You've got hindsight on your side, and the benefit of seeing the full picture, which is usually a much more interesting story. Yet Facebook's technology doesn't support this.
So listen up Zuck – here's what I want
I'm tired of putting my take on things out there in an effort to attract a few witty comments. There's no lasting benefit to that. Rather, I want to create a shared memory that includes everyone's stories. I want the shot reverse shot, the "meanwhile, back at the villa we had no idea what was happening" sidestories and subplots. This is the kind of thing I'll value and revisit. It's also the kind of thing that – I think – would invite more involvement from the people who shared the experience with me in the first place.
Life doesn't feel like a monologue – so why is Facebook still making us document it that way?

7 comments
‘My gripe with Facebook’s approach to photo ‘sharing’ is that it’s all about showing off ’ – you’ve nailed it for me there. It’s really a platform for people to glamourise their lives for their friends, isn’t it?! That aside, really like the way you’ve put this increasingly common problem.
Take a look at Memolane. It takes feeds from all of your social profiles and aggregates them into a single, elegant timeline.
Here’s mine – http://memolane.com/philadams
It also has a collaborative feature called Stories whereby several users can pool their photos, status updates, tweets, video etc around a specific event to create a Story that is told from the different perspectives that your post craves.
Here is a story that Memolane made about a visit to Denmark – http://memolane.com/stories/835d959b74eb9e4b60a6aa4f7e239f8b
I hadn’t heard of Memolane before, Phil – thanks for sharing it. I see there are a few Facebook integration-type bits in the app. I wonder how much integration is planned in future?
I guess my frustration is that Facebook pretty much owns the social web (consider not just early adopters but the broader body of web users) and I wish they would offer this as part of their own service, rather than me needing to get friends to rally round another app. While that might be easy enough to do, the result is that the story is then told in a separate place away from the rest of my FB network.
I sometimes get the feeling FB’s vicegrip on the market is loosening. (Recently it has begun to look like there is real evidence for this, too: http://www.bbc.co.uk/news/technology-13760244) No offence to the Zuck, but I’d like to see it happen – to my mind, monopolies just aren’t good for progress.
Completely agree with you Sara – it’s about the links between things, as much as the things themselves. And this is where we need something a lot more sophisticated than what’s currently out in the mainstream – a way to be much more expressive about links.
Memolane is quite good, but it still doesn’t seem to allow me to make links between things – it’s just an aggregation of things by date, and/or with a bit of customised ordering around their stories. What I’d love to see is some kind of interface that allows me to draw lines between photos, and write on the line to describe the link…
The main thing from a Made By Many perspective is that Instagram is now fully integrated into Memolane, which it wasn’t when they compiled the story I linked to above. I know how much you guys love it (Instagram) ;-)
And on the Facebook monopoly, you’ll be greatly encouraged by this post from Ben Kunz – http://www.thoughtgadgets.com/2011/05/inevitable-disutility-of-networks.html
I’d love this added functionality Sara—-are you listening Zuck?—-but what floors me is the stat that some 200 million photographs are uploaded to Facebook a day. [Ref: http://www.fastcompany.com/1759587/why-kevin-systrom-turned-down-mark-zuckerberg-left-twitter-to-start-instagram]
Is there no end to the images we’ll share….?
Have you seen this Sara? http://techcrunch.com/2011/06/15/facebook-photo-sharing-app/
Looks like Facebook might already be on it. The only thing that amazes me is why it’s taken them so long to do something like this – where they just waiting for someone else to come up with the killer app i.e. Instagram so they could rip it off?