We’re very excited about today’s launch of Facebook Connect for Protect The Human, Amnesty International UK’s digital campaigning platform.
Facebook Connect is great for external websites because of the huge social potential it offers (for those of you that have doubts, look at this presentation), but it is even more important for a site like Protect The Human because of the worthy causes Amnesty International supports. Protect The Human is all about rallying your friends behind human rights causes that you as an individual care a lot about. It is about transforming the power of an individual into the power of many. And, as Barack Obama said,
One voice can change a room, and if one voice can change a room, then it can change a city, and if it can change a city, it can change a state, and if it change a state, it can change a nation, and if it can change a nation, it can change the world. Your voice can change the world.
It’s pretty simple, really – all you need to do is sign in to Protect The Human, connect to Facebook with the Facebook Connect button, and start inviting your friends to join. Also, when you take specific actions on Protect The Human such as sending an email to ensure there is no crackdown on protests in Iran, you can post a notification to Facebook, alerting your friends there and (hopefully) encouraging many of them to do the same.
THIS is why the internet is truly powerful.