Ready for Ten Skillscape – a utility for parents of 6-9 year olds

Last week saw the second release of our engagement platform for Robinson’s Fruit Shoot: Ready for Ten. The build up to the release was short — only five weeks — but in that time we achieved an awful lot. A complete evolutionary turn on the visual design, plus introduction of new features for our members including a VIP Club, enhanced profile pages and most importantly, the Skillscape campaign.

What is a Skillscape? Well, it’s something we’ve devised to help parents find the best spaces near them for kids to play, practise and learn new skills. From talking to parents, What is a Skillscape? Well, it’s something we’ve devised to help parents find the best spaces near them for kids to play, practise and learn new skills. From talking to parents, we know that they struggle to fill the long weeks of summer with activities for the kids, and Ready for Ten is perfectly positioned to bring parents up-to-date relevant information.we know that they struggle to fill the long weeks of summer with activities for the kids, and Ready for Ten is perfectly positioned to bring parents up-to-date relevant information.

We’re asking parents to share the ‘hidden gems’ from their local area, or places they’ve visited on holiday that the kids love. Our focus is parks, playgrounds, leisure centres and pitches but we also want to hear about great beaches for kite-flying, forests for rambling and secret swimming spots.

The Skillscape is the next layer of utility on Ready for Ten, adding to the foundation of parent and expert blog posts which bring parents’ stories from the frontline of living with pre-tweens. If you’re a parent of a child between the ages of five and 10, please check it out.

Tim and I presented Ready for Ten at the NMA Online Marketing Show, with our client, Chrissie, Fruit Shoot’s Senior Brand Manager. We were invited to talk as part of the Digital Strategy Theatre run by NMA’s Editor-in-Chief, Michael Nutley. It was a great opportunity to talk to marketers and other interested folks about the strategy, approach and processes behind the project. I’ll upload our presentation just as soon as Slideshare has finished converting it…

Julia is also going to blog about the design process behind the creation of the Skillscape soon.