Slideshare presentations of the week: social media

This week we're going to focus broadly on social media in our curated presentations. Social media means different things to different people - hopefully between them, these three presentations meet everyone's expectations!

First, David Griner, social media strategist for Luckie & Company and Dave Peck, Director of Community for Meshin at Palo Alto Research Centre, cover some recent social media failures in this presentation, most of which they presented at the Blog World & New Media Expo 2011 last month.  There are some well-known examples like the American Red Cross Twitter faux-pas and the Chrysler one, but some are less well-known and interesting to read about. 

Kuliza Technologies looks at the top brands and assesses how they are using social media:

And last but not the least, Nate Elliott, Principal Analyst at Forrester Research, has authored this presentation about how to make digital the heart of a brand campaign by relating it to various elements in the brand ecosystem.