Tag : Amnesty International

Amnesty International UK has just launched Amnesty TV, an online factual entertainment platform designed to humanise activism and inspire a mass audience to stand up for human rights. Its launch coincides with Amnesty's 50th anniversary and marks the natural next step in the evolution of campaigning and activism.

Amnesty is a longtime client of ours. In 2008 we created Protect The Human and we've had an ongoing role shaping Amnesty's social media strategy. Amnesty is the kind of organisation we're really proud to work with and we were thrilled to be asked to deliver the platform for Amnesty TV. 

We’ve recently redesigned and launched new campaign pages on Protect The Human. The aim of the redesign was to improve the user experience and usability, which would lead to the increase in numbers of people getting involved in the campaigns for human rights.

Campaigns play a crucial role on Protect The Human. They are designed to highlight the ongoing problems happening in the world. Each campaign has a range of actions for people to take in order to fight the injustice.

To improve the campaign pages and increase the number of people taking actions, we’ve done some major changes. We started with the campaigns index page.

We’re very excited about today’s launch of Facebook Connect for Protect The Human, Amnesty International UK’s digital campaigning platform. 

Following up on Tim’s recent post on the new Protect The Human homepages, I’m going to write about the process I went through to create the final homepage designs.

1. Sketching

I started with sketches. Sketching ideas on the paper helped me visualize quickly what we wanted to achieve through the new homepages and how we wanted to address current site’s issues.

It was an easy way to present the initial ideas to people involved in the project (client, creative director, developer, etc.), and made it easy to apply any changes required. It was also much quicker than creating the initial visuals in photoshop!

We’ve made a new release of ProtectTheHuman.com, the social media campaigning platform and activism community we launched for Amnesty UK in August 2008.

Made by Many has worked with Amnesty UK since January ’08, and helped them design and buildProtectTheHuman.com – their digital activism community.

Last week we received a nice email from Amnesty UK, one of our clients, about the work we’re doing on Protect The Human.

We’ve been having a lot of fun with Mixwit recently. We did one for Metrotwin – a mixtape based on places in New York to match one that was done by one of Metrotwin’s blogging contributors WeeBirdy for London. Now we’ve gone and done one for our client Amnesty International UK to celebrate the 60th Anniversary of the UN Declaration of Human Rights.

Great news for civil liberties in our green and pleasant land: MPs have dropped their plans to extend detention without trial to 42 days.

God, I’ve wanted to do something involving this stary thing for ages. Now Amnesty have done it in a worthy cause. (I wish I wasn’t so shallow).