The iPad: one step forward, two steps back?
The commonplace view within magazine publishing is that the iPad is going to save the industry. Will it? And in the process, will the iPad become a force of reaction, enclosing a free, open and infinitely connected internet within a landscape of small fences and high walls – the tallest being the ones around the iTunes store?
I had a short talk to give last week at ‘What’s on your iPad”, a well-attended event organised by the British Society of Magazine Editors and the Editorial Design Organisation. I adopted the role of sceptic and these were my questions.
