Looking at the innovation process at Ideo
I chanced upon this set of videos via Design Observer and Konigi at a very timely moment, because just last week I finished reading ‘The Ten Faces of Innovation: Ideo’s Strategies for Beating the Devil’s Advocate and Driving Creativity Throughout Your Organization’ by Tom Kelley, brother of David Kelley, the founder of Ideo. It’s a really great read that gives an insider’s view of the circumstances and methodologies that are crucial to always coming up with innovative ideas that can change the lives of a product’s users for the better, something that Ideo is well-known for.
