The DIYist
If you want to understand ‘the social web’ and where it’s going, take a look at what the DIYists are up to.
For years, DIY was the bastion of the weekend jobbing dad. Men would buy tool belts, low-quality hand drills and set about putting up shelves, bleeding radiators or hanging pictures. And their bible was the Reader’s Digest Complete Do-it-yourself Manual. The appeal of DIY is really the time when you’re NOT doing DIY and you look at the thing you did and think “I did that, all by myself”. There’s immense pride in DIY. And the pride can be totally disproportionate to the effort you put in. You can bang a nail into your bathroom wall with a shoe and still feel pretty pleased with yourself when you look up at that C. M. Coolidge every time you perform your ablutions.
