Tag : Going Global

Years ago, when I was a teenager working as a summer camp counsellor, I was given a very valuable lesson in the expectation of success. (Full disclosure: I have yet to actually learn this lesson, but I’m trying. Lordy, am I trying.)

I was caring for a four-year-old whose mum had gone on an overnight trip, and as the day grew darker, my little charge became more and more anxious. I cuddled and soothed her, but nothing helped — she wanted her mum.

Her whimpers turned to full-on crying and I, agitated at the prospect of failing my job so completely, began to shush the poor kid. Obviously, this didn’t help, but I was dogged in my determination to ‘make it work’.

Hello. I’m Sara and I joined Made by Many last month. My forte is content, so it seems appropriate that my first post should be all about conversation… specifically the two conversations that go with just about every digital project.

Never simple, is it?

The first of these is all about the customers, the people for whom we’re building this product or service. This conversation is pretty user-centric: essentially, what do they need? What are their problems, and how can we help solve — or at least minimise — them?