Birds of a feather flock together
There are so many good things about SXSWi but the best thing for me – by a long way – was the people.
I know, it sounds a bit soft but I’ve come back feeling totally inspired and re-energised about The Web and what we do - and it’s all down to people and the non-stop, super-social whirlwind of South-by. It was relentless and provided a very welcome opportunity to trade up the online relationships formed in the preceding 12 months. Hundreds of Twitter avatars became real people. We got to know them a bit in real life. We played Foursquare with them – winning badges and tattoos. We chatted like loons, we ate chili-dogs and tacos, we drank quantities of Tequila, and we danced…for real, in meatspace, and it was good.
