Branded food disasters
You're working on a popular supermarket brand of processed meat. You're in a brainstorm. It's late, the client's pushing hard for ideas. He's got pizza and beers in. The ideas have been flowing freely but they're starting to run dry. The brief is tight, you've got to come up with a way of "extending the customer's relationship with the product". You've gone through your entire inventory of stock ideas, you've talked about the innovation of Nike+, you've pushed the community angle, you've talked viral and you even pulled out the old 'Choose Your Own Adventure' concept. Still nothing is setting the room on fire. You take a bite out of the pizza and the idea hits you like a silver bullet to the brain. Deep SPAM™ Pizza.BOOYAH!! The wordplay is perfect, it hits the right demographic and the product is the main star. Then it hits you again,SPAM™ Rogan Josh. The client loves it and before you know it you're commissioning photography and updating the web site.
