Digital transformation at ITV News
A guest blog by Robin Pembrooke, Managing Director online and on demand at ITV
A little over a year ago we kicked off the design process for our project to re-conceive and launch a brand new ITV News offering online. I'm writing on budget day 2012 and as we speak the product is up and running http://www.itv.com/news/, and being used by journalists around the country as the nation discovers what’s in store for the financial year ahead.
A combined team has delivered the project from Made by Many, ITV and ITN. Before we began there was much discussion internally about how much effort we should be putting into news online. Given the dominance of the BBC in the UK, the massive resources that the newspaper groups throw at it, and the general difficulty that everyone has in making money from online news, why would we bother?

On the left, a shot taken from the Home Page; on the right, the simple drag-and-drop Admin tool that was created for the newsroom.




