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In this week’s New Media Age this week (6 November issue), Steve Richards the MD of Yomega has written a letter titled ‘BA shows brands the way to use social media’. It’s a very nice letter in which Steve says:
A few weeks ago I was quoted in a New Media Age article about Ruby On Rails and the London agency market (available online for subscribers) and it’s worth following up a few things, especially on Made By Many’s involvement with Rails.
At Made By Many we like to remain technology agnostic, which is why we don’t have a large team of developers. We feel this benefits us and our clients more by not overly invested in one thing that limits our creative output and may not be the best solution for our clients. This enables us to consult on the whole range of technology strategies and lets us play with best technologies around.
Lots of friends, colleagues and clients have expressed bafflement at the lead story on the front page of New Media Age last week. NMA suggested very explicitly (but inaccurately) that Hearst is retreating from its web strategy. We’ve been working with Hearst on strategy and design for over a year now and we knew this wasn’t the case. As planned, Hearst is simply going to be folding some old print title websites into the women’s 35+ digital brand Allaboutyou.com, soon to go onto a new platform with complete redesign.
(And, by the way, we’re currently helping Hearst Digital implement the UK’s second manifestation of social media software Pluck – and it might be the first if we can get in ahead of The Guardian).
