Designing the future of the New York Times

That was the title of a talk at the SxSW Interactive Festival here in Austin, Texas, that a few of us went to yesterday afternoon.
We were all looking forward to it. We’ve got some form with newspapers in the UK, having designed sites and blogging platforms for UK broadsheets and tabloid newspapers as well as creating a hugely successful blog-based community site for the UK’s leading quality broadsheet The Daily Telegraph. We’re also long-time fans of NYTimes.com. The site delivered 20 million unique users in October 2008 (okay, it was the election but even so…) and was the fifth-ranked news site on the Internet in terms of total visitors. Consistently brilliant interactive and information graphics, and restless experimentation with new technologies and new models led us all to expect a great deal from this talk. Like many in the packed conference room, I was sadly disappointed.
