Tag : Ready for Ten

We’re very excited here at Made by Many to announce the second release of Ready for Ten. It’s got a new look and plenty of exciting new features!

Ready for Ten, a parent-powered website for mums and dads of 6-9 year olds, was created in January 2010. It started as a blogging platform stacked with tips, conversation and support for parents. In the past few weeks we worked on growing the platform, developing new features and evolving the look.

The Skillscape campaign is the most exciting feature of all. The aim of this campaign is to create a map of the UK’s best spaces for kids to play and practise their skills, from parks and playgrounds to sports clubs.

Saturday saw the first ever conference for parent (mummy) bloggers in the UK: CyberMummy. Set up by the indomitable Sian To, Jennifer Howze and Susanna Scott (aka @mummytips,@alphamummy/@jhowze and @amodernmother), this is a conference that looks set to grow exponentially over the coming year.

© Sian To aka mummytips. '199 mummy bloggers and 1 daddy blogger'

Slideshare has been busy overnight putting our presentation through some kind of virtual conversion wringer, and it’s now ready for your enjoyment.

Here’s the presentation that Tim and I presented with our client, Chrissie, in the Digital Strategy Theatre at the NMA Online Marketing Show on Tuesday. It gives an overview of the strategy, approach and working processes we employed within our cross-functional team with BBH andBritvic to create Ready for Ten.

Last week saw the second release of our engagement platform for Robinson’s Fruit Shoot: Ready for Ten. The build up to the release was short — only five weeks — but in that time we achieved an awful lot. A complete evolutionary turn on the visual design, plus introduction of new features for our members including a VIP Club, enhanced profile pages and most importantly, the Skillscape campaign.

Ready for Ten homepage

We’re now the proud parents of a site for, well, parents. Ready for Ten is a conversation space for mums and dads of 6-9 year olds. We built it for Fruit Shoot, which is the UK’s top brand for kids of this age group, and as such, wanted to create a resource for parents. Ready for Ten is a website that brings together the best of the web — blog posts, links and tips — for parents of kids in this age group.