Tag : Seth Godin

So, if you’re a regular reader of this blog, you may recall that a bunch of us from Made By Many went to see Seth Godin speak in London a short while ago.

Seth Godin’s stated aim yesterday at the London Session was to ‘give us a headache’ – well, what he *did* do was give us food for thought – if he counts that as headache material! I’ve taken the table above, which he showed during his talk, from this old post of his. 

He said a lot of interesting things, most of which was drawn from his books and his blog. The more interesting part was the 2-hour long Q&A session that followed, which I kept thinking to myself was like a free consultancy session from one of the smartest marketing brains in the world. There were lots of entrepreneurs, some musicians and even a vicar in the audience, apart from the usual advertising, marketing and B2B suspects. 

Image courtesy of nswlearnscope

Over the holiday I’ve been reading Seth Godin’s new book ‘Meatball Sundae’, in which he argues that we stand on the brink of a fourth industrial revolution. His chronology goes something like this (I added the clock stuff):