Who is your real competition?
In the last two-and-a-half years at Made By Many we’ve often been asked, “So who would you consider your competition to be then?”
The question always bugs us, because we’re uncomfortable with everything it assumes, but we know people are trying to work out who we are and what we do when they’re asking us this – and so we usually mention some names of people who seem a bit like us in one way or another: in terms of structure, world-view, beliefs and opinion about what is effective online. These are the people most likely to answer a brief in a similar way to us, whose work we respect and often wish we had done.
