Tag : content

I learned to read a long time ago, but I can still remember the sheer amazingness of the discovery — like I’d found the keys to the universe and all of a sudden, EVERYTHING made sense. Words were everywhere and I was powering through them like a mad thing (and mispronouncing a fair few, I ought to add).

Some years later, not that much has changed. I still read like a mad thing and I still love words. Only now there are more words to love, from the solid everyday standbys (“wattage”, “traveller”, “coax”) to the niche-y specialists you bring out for added pounce(“peripatetic”, “disingenuous”) when time and audience are right.

Or so I tweeted whilst watching the recent Apple keynote. A month later and I don’t think I could have been more wrong.

Immediately after the iPad’s reveal, the interweb rippled with an argument between two tribes, those that want a computer that allows them to tinker under the hood, and those that don’t care about getting their hands dirty – they just want to email, surf, watch and listen. For me, this isn’t the interesting debate. It’s how the speed, screen size and controlled environment of the iPad now means that content design on screen can finally come of age and grow some balls. Big ones.