The power of the masses: the pink chaddi campaign

For most modern Indian women, whether residents or non-residents of the country, February 14th this year was no ordinary day – and I’m not talking about the fact that it was Valentine’s Day.
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For most modern Indian women, whether residents or non-residents of the country, February 14th this year was no ordinary day – and I’m not talking about the fact that it was Valentine’s Day.
Clay Shirky was at the LSE a couple of days ago speaking about his book Here Comes Everybody and how change happens when people come together. I’ve read the book and wasn’t surprised when he started off mentioning a couple of examples that he’s gone into detail in in the book. But then he used the Obama campaign (which gathered momentum after the book came out) and the May 12th 2008 earthquake in Sichuan, China (which only occurred after the book released), to illustrate his central thesis that Group Action Just Got Easier. I think he had some sort of mnemonic to remember that last bit because he flicked his fingers up as he said that!