Designing without words
For a while I’ve been troubled by the effect that language can have on the group design process. When we began to come up with ideas and solutions for ITV’s online news proposition, we used terminology to share our individual understanding and to communicate different solutions between us - we would use the words “feed” and “stream” interchangeably, as were phrases like “topic landing page” and “dynamically generated index page”. You could say that this is a natural symptom of having multiple humans from different backgrounds with different mindsets working together on the same shared problem. We want very different people working together, this is good. But what we want less of is the misunderstandings, confusion and antagonistic recollections. We want more group flow, enthusiasm, cohesion and personal investment so that we can use less energy for more benefit.







