Tag : design fiction

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We might be living in the wrong experiment

Author: Mike Laurie

One of the many very enjoyable and inspiring talks I attended at SXSWi was on Design Fiction.

Here’s how it was billed.

Design fiction is an approach to design that speculates about new ideas throughprototyping and storytelling. The goal is to move away from the routine of lifeless scenarios-based thinking. We will share design fiction projects and discuss related techniques for design thinking, communication and exploration of near future concepts.

The panel was chaired by Julian Bleeker from Near Future Laboratory. Accompanying him were Jake Dunagan from the Institute for the FutureSascha Pohflepp from SupercaliforniaStuart Candy from The Long Now FoundationJennifer Leonard from IDEO and although he wasn’t on the panel itself, Bruce Sterling teleported in towards the end and rained hot thought nuggets upon the deluge of delegates, much to our delight (“Patents are 99% fiction”, “Believability isn’t on or off, it’s a scale”).

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