We should all do a start-up project and change the world
A wonderful debate is raging. Can agencies make stuff? Stuff like products and services, that is, instead of ads. Or put another way, as London-based freelance mobile UX designer Murat put it:
“Do clients and agencies want to keep creating branded fluff or do they want to build temples?
Murat wrote this on his personal blog, Mobile Inc, and the title of his post was actually, “Can The Next Instagram/Hipstamatic/Klout/Angry Birds Be Born Within An Agency?”
It's an interesting question, kind of.
I'm sure it's *possible* that the next smash-hit social platform or game might come out of an agency, but don't hold your breath. Perhaps we should set our sights a little lower? Do we really need to create the next blockbuster success to feel the undoubted benefits of making? Going straight in at number one all feels a bit, well... 'advertising'.
Making something - anything - together, that’s not for a client and not an ad, but is meaningful, playful, useful, fun... well, that’s what we’re really talking about isn’t it?
