New era shopping for the digital generation
When we heard that digital shopping site Honeyshed had been revamped, we couldn’t help but pay attention (thanks to Greg Verdino). Honeyshed got off to a not-so-good start about a year ago. It launched in October 2007 as the brainchild of Droga5, Publicis Groupe and Digitas. After a year of hibernating in beta-mode, during which period the maximum number of hits they were able to garner per month was 7000, they recently officially relaunched. It has been billed as ‘QVC meets MTV’ by its creators. The truth of that – ahem – description is for the site’s users to decide.
