What I’m hoping for from SXSW
I’ve been to loads of conferences over the years. Most of them have left me feeling ‘whelmed’ at best and at most other times frustrated.
I blogged last year about one conference I attended in London last May. There was a general feeling that the speakers offered nothing new, virtually no excitement or insight and most of the talks boiled down to a personal retrospective. That’s fair enough you may say, but the conference was billed as being about the future of the industry.
It felt as if the speakers had just been asked to turn up and speak about anything they wanted. No vetting by the organiser and seemingly very little brief to the speakers.
