Would the real John Hegarty please stand up
About a week ago (August 5th) a new Twitter account appeared. Nothing strange in that. But this one belonged to John Hegarty, Worldwide Creative Director of BBH. The BBH whose offices we share.
His account accumulated over a thousand followers in a matter of hours as word spread that one of the most well known ad agency creatives in the world had joined Twitter.
However, within a day or so people began to suspect that this wasn’t the real deal. The language was poor and the tweeted quotes hackneyed. “Not the language of Hegarty” people cried via Twitter.
On Monday night I tweeted that I was unfollowing the account. The 1990s management speak and trite ‘creative’ blatherings were too much. This was obviously an imposter. And I think I know who it is…On Monday night I tweeted that I was unfollowing the account. The 1990s management speak and trite ‘creative’ blatherings were too much. This was obviously an imposter. And I think I know who it is…
