3 posts
Typekit launched recently amid a tremendous buzz from designers and bloggers across the web.
What Typekit offers are ‘real’ fonts on the web. Don’t quite know what this means. Surely Arial, Verdana, Georgia, Tahoma et al are all ‘real’ fonts. I think what they mean is that there is now access to a huge library of extra fonts to employ in browser-based design beyond the standard set of ‘browser-safe’ fonts.
A fellow typographer has created a great series of postcards that show the subliminal messages sent out when using different typefaces.
With tongue firmly in cheek, some of the postcards are absolutely spot on. Who can doubt that Comic Sans isn’t the hand of God or that the typeface Stencil isn’t Rambo 4?
How do you create a distinctive look and feel for a website that helps set it apart from the rest of the marketplace? Type, font, colour, image choice? Where does the inspiration come from for creating the best solution at the right time for the right client?
I recently found myself asking just that after finishing a project. Before I started designing I knew that one of my key tasks was to find a typographic style that would not only unify the site’s content but also make the site feel different from its well established competition.
