What’s next for location-based services?
I wrote about Foursquare recently, and thought it would be interesting to follow up, given the fact that the location-based service recently hit the 2 million users mark. So what’s happened since then in the location-based services world? Some key happenings:
- Gowalla is lagging way behind Foursquare as far as users are concerned, and even advertising on billboards doesn’t really help.
- Nevertheless, Gowalla plods on (as they must), and focuses on beauty with the launch of the iPhone 4. Utility will always trump beauty in my opinion, though obviously both together is ideal.
- Whole Foods agrees to stick Foursquare decals in the windows of their stores.
- The Boston Globe is encouraging people to discover more about the city with a location-based check-in service that is neither Foursquare nor Gowalla: SCVNGR
So things are definitely hotting up. What’s next? Apart from the most obvious – more businesses signing up to services like Foursquare to get to know their customers better and encourage repeat business, here’s what I think:
