Tag : making

3 posts

Kids Draw for East Africa: a 50/50 project by kids, for kids

Author: Charlotte Hillenbrand

In collaboration with my husband (@johnnybennett), I launched the Kids Draw for East Africa project last Friday on the 5050.gd platform. Utterly moved by the 50/50 call to arms, I wanted to do something to help, and our own daughter inspired the idea behind the solution. 

A child is dying of hunger every six minutes in Somalia. In six minutes, a well-fed British child can paint or draw a picture that can mean the difference between life and death for someone else’s child. Kids Draw for East Africa is an online auction of kids' art.

One of the paintings from kidsdrawforeastafrica.org

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We should all do a start-up project and change the world

Author: Tim Malbon

A wonderful debate is raging. Can agencies make stuff? Stuff like products and services, that is, instead of ads. Or put another way, as London-based freelance mobile UX designer Murat put it:

“Do clients and agencies want to keep creating branded fluff or do they want to build temples?
Murat wrote this on his personal blog, Mobile Inc, and the title of his post was actually, “Can The Next Instagram/Hipstamatic/Klout/Angry Birds Be Born Within An Agency?”
 
It's an interesting question, kind of.
 
I'm sure it's *possible* that the next smash-hit social platform or game might come out of an agency, but don't hold your breath. Perhaps we should set our sights a little lower? Do we really need to create the next blockbuster success to feel the undoubted benefits of making? Going straight in at number one all feels a bit, well... 'advertising'. 
 
Making something - anything - together, that’s not for a client and not an ad, but is meaningful, playful, useful, fun... well, that’s what we’re really talking about isn’t it?
 
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