Tag : mashable

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A few quick questions: Pete Cashmore at SXSW 2010

Author: Anjali Ramachandran

Right before South By, we sent a few SXSW-related questions over to Pete Cashmore of Mashable for him to answer. Mashable is one of the sites people both from within and outside the social media industry regularly refer to and read. In the 5 years since Pete founded Mashable in 2005, it has grown to gather a readership of 10 million unique users every month. Here’s what Pete thought of (and was up to) at South By this year:

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1. Has Mashable been at SXSW every year since 2005? How have you seen it evolve?

My first SXSW was in 2008.  Since then the Interactive part has grown dramatically — that’s a great sign for the industry, but it also means it’s a challenge to meet all the interesting people!  Interactive also includes a more diverse range of people now, including those who got into social media by way of traditional media, marketing or advertising.  That’s great for Mashable, since that’s the audience we write for.

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