Tag : news

Dear readers, 

We're very pleased to be able to announce the launch of Made by Many in Sweden, where we are  developing a special practice focus on mobile products and services. It's a very natural extension of what we're doing in London and there's a short deck below to explain a little of the rationale. Stockholm is a great place with a deep pool of talent, and we love Swedes and all things Swedish (apart from chewing tobacco and salty liquorish).

Say "hej" to Patrik Falk who's coming out to Austin for SXSWi with us tomorrow - find out more below.

At the start of this month I suggested that Rolling Stone’s McChrystal expose was the story of the year. I was wrong. Whistleblowing website Wikileaks’s release of more than 75,000 classified military documents — collectively referred to as the Afghanistan war logs — is now the story everyone is talking about, and it is unlikely this will change anytime soon.

A security breach/freeing of information (as you like) such as this is pretty much unprecedented, although many are comparing it to the 1971 publication of the Pentagon Papers (including DanielEllsberg, the man behind that leak).

Just as with the Pentagon Papers, the leak and the subsequent publication of previously classified information are just part of a complex knot of stories. Who leaked this? What do we make of what we read? What next for Afghanistan, for the US military and indeed for ISAF as a whole? — these are only the immediate questions.

Yesterday I went to the RSA to watch Wired editor-in-chief and author of the Long Tail, Chris Anderson, speak about the issue visited in his latest book, ‘Free: The Future of a Radical Price’. He started off by covering the history of free through the ages: from Jello who used to give away free recipe books to drive demand in the early 1900s (a pioneering marketing tactic at the time), to Microsoft BizSpark‘s model in the current decade where start-ups that are less than 3 years old and have a revenue of less than $100 million can access it free, but others have to pay. 

He also presented Alan Murray (executive editor of the Wall Street Journal)’s 5 tips on charging for content, something that we often discuss at Made By Many, and that will be useful to everyone who has thought of the micro-payment system. Murray’s tips are:

1. The best model is a mix of paid and free content.