Tag : online communities

If you’re going to have any success building healthy, active and engaging social communities online, you’ve got to be endlessly curious about how they work. Why is it that some communities gain new users every day while some dry up like a Texan graveyard? Why do you suddenly feel like making movies when you’re on Vimeo, while you just feel daunted at the task when you’re over at YouTube? Why do I feel so alone on a travel site like Dopplr, while I’m constantly meeting people all over the world at a photo site like Flickr?

Match.com recently launched a new personality test and since curiosity is one of my more prominent traits, I could not resist giving it a go. I’ve been following the online dating industry since early 2000 and have taken numerous variants of these tests, ranging from the lengthy e-harmony questionnaire to the crazy “physical attraction” test from Match.com (early 2004), nicknamed “Evil” by some users.