A view from the paywall
On Thursday I took part in The Media Briefing’s debut event, Paywall Strategies 2011. The day was dedicated to exploring a variety of different approached to paid digital content and assessing the merits, weaknesses and underlying principles of each.
This wasn’t the first such event I’ve been to, and in fact I had heard several of the speakers address the topic before. But this is a fast-moving challenge, and I found that the publishing landscape – and, critically, publishers’ attitudes– had changed a lot since the last time I parachuted in.
