2 posts
I found this simple and to-the-point presentation of what the future of digital will be like in 2010 by Rob Manson (@nambor). Essentially, we are moving towards more personalised platforms, and we are not just getting connected but staying connected with all the people in our network.
Another week, another blog post on the subject of “why creative advertising folk need to embrace ‘technologists and their geeky ways’” once again ignites vigorous debate.
The post in question is by Joe Mele, VP Client Partner at Razorfish, and received a great many comments and a huge number of re-tweets of the @BBHLabs‘ tweet that contained a link to it. The citizens of Twitter seem to react with a combination of self-loathing and schadenfreudian glee to the disruption that social technologies are wreaking on advertising. It’s a little bit dull and frankly misses the point – and it wasn’t quite (I don’t think) what Joe was saying.
