Tag : processes

Signup forms are always a pain in the arse. For a long time, the volume of email addresses captured (as if they could get away) has been a pointless little metric. It allows brand managers to own something – “so we can write to them in the future”. But with open rates and click-throughs so terribly low for emails and the cost of sending bulk emails so high (remember when sending emails was free?!), we’ve seen implementations of single sign-on more and more common.

I came across a page on lifeblob.com via search results which required me to log in to view the content.

That’s the line that unpacks ‘Planning-ness‘ – an ‘un-planning’ conference held recently in San Francisco.

The idea of “making” things as a way of exploring ideas and developing and articulating strategy is close to our hearts at Made by Many and Planning-ness sounds like a veritable Festival of Awesomeness. I’d love to go next time.

But it was this provocative deck by Jason Oke and Gareth Kay that got us really excited. It’s about the failure of ‘Connections Planning’, the discipline’s historical context, and what it seems to be mutating into – or at least needs to turn into in order to continue mutating.