Tag : psfk

Trends research and consultancy company PSFK has a huge audience: 800, 000 readers a month, and growing considerably since their launch as a blog in 2004. Their consultancy business is on the rise too. They bring out reports on issues of the moment periodically; their most recent one was inspired by a conversation with UNICEF on challenges in health, which served as the creative brief and focussed on the Future of Health.

In a world where publishing attracts more attention than it used to before, I thought it would be interesting to have a quick chat with Piers Fawkes, one of the founders of PSFK, to get his thoughts on publishing in a Web 2.0 world, and what he thought was the business model of the future. By his own admission, he's minced no words in saying what he thinks, reflecting his stand as someone with a strong point of view on the topic of publishing today, being so involved in it himself. Here goes:

One of the more interesting quotes I picked up from last week’s PSFK Conference London 2010, mentioned by Matt Jones from BERG during his talk, is the one pictured above.

Bart De Waele from Netlash made this presentation on old vs. new media recently. You can see the whole thing for yourself, but I wanted to mention a few things that stood out for me:

The comparison of old vs. new media to Jesus vs. the jester. 

Some people are trying to be the Next Big Thing when all they really need to do is light a few small fires. Making people laugh is sometimes an ability that is highly underrated.  It doesn’t HAVE to be an Avatar. A Juno will do quite well.