Skittles’ radical trust experiment with Twitter
This morning’s news that Skittles had launched a new site with a home page that’s basically a free-for-all Twitter search for the term “skittles” raises us a whole new DefCon level.
This radical trust experiment is either a totally genius idea, or it will be taken down very soon. Currently, the site seems populated almost exclusively by a combination of social experterati trying to work out which outcome is most likely, This radical trust experiment is either a totally genius idea, or it will be taken down very soon. Currently, the site seems populated almost exclusively by a combination of social experterati trying to work out which outcome is most likely, and a bunch of other people running around trying to wreck it and some other people who are exploring the outer limits of what might be considered acceptable to a brand advertiser. The ‘other pages’ include Flickr, YouTube and Facebook iterations and the only ‘official’ Skittles real-estate is a floating control panel – a bit like that Modernista website everyone wishes they’d done, but probably don’t visit very often. and some other people who are exploring the outer limits of what might be considered acceptable to a brand advertiser. The ‘other pages’ include Flickr, YouTube and Facebook iterations and the only ‘official’ Skittles real-estate is a floating control panel – a bit like that Modernista website everyone wishes they’d done, but probably don’t visit very often.
