13 posts
Continuing with the social media theme, here are three videos that touch on social and digital media.
Visa's Chief Marketing Officer Antonio Lucio talks about how social media has influenced the evolution of their marketing model, at the Brands, Innovation and Technology Conference at Columbia Business School recently.
Visa's CMO on Meeting the Challenge of New Media from Center Global Brand Leadership on Vimeo.
Like any other industry that reveals shiny nuggets of information once you start digging into the recesses, there’s a lot of stuff going on in the healthcare industry that people in the digital industry would do well to note, simply because in social media terms it is still more or less in its infancy – and by that I mean it isn’t as developed, and there isn’t as much public data available about the use of healthcare services on the web. That presents both an opportunity and a challenge: an opportunity because we can use lessons learnt in other areas and avoid making those mistakes here, and a challenge because healthcare has a direct impact on people’s well-being, and therefore more liable to criticism and monitoring, which could potentially hamper innovation.
This post will focus specifically on recent examples of the use of technology in the healthcare sector. I covered a few new startups in this post; here I will look at key issues in the light of the advances made by specific organisations.
To wrap up this week, here are some interesting links that have been floating around the office, and some of this week's tech news that caught our eye. From the slowly growing relationship between advertising and venture capital to Google's latest ventures, it's all there.
Today I awoke to find a veritable call to arms in my inbox:
Social Media Revolution is one of those hard-hitting, stat-stuffed summary videttes — albeit an exceptionally well-produced one — that I never quite know how to respond to.
I went to a talk on measuring social media earlier this week, and was thoroughly disappointed. One of the things mentioned was that measurement should be built into the strategy of a social media campaign, to which my immediate thought was: you can have success metrics, but will people come to your site once it’s built? And then what happens to your forecast? I’m reading Groundswell at the moment so it may be a sort of ‘Groundswell hangover’, but the truth is that a project or campaign that is built for the client and not the people is looking at failure even before it launches. It may be the most beautiful Flash application ever created, but unless it brings value to the user, will they come the second time around, after looking at it once and murmuring ‘Oh, beautiful site’? So considering the metrics and having them as a guideline is good, but it is best not to have that as a benchmark of success.
Stumbled on on this very interesting article titled “Is Happiness catching?” in The New York Times published the day after my write up on John Cacioppo’s talk at the RSA on how loneliness is contagious.
The article is based on Christakis and Fowler’s research on the National Heart Institute’s Framingham Heart Study. 15,000 Framingham residents and their descendants have been followed since 1948 to learn about cardiovascular disease – but two years ago, Christakis and Fowler used the very same data set to analyze if people can influence each other’s behaviour just by socializing.
I was at a talk on how internet word of mouth (iWOM) works in China a couple of weeks ago. There were a few noteworthy things that Sam Flemming, CEO and Co-Founder of CIC, said:
1. Social media is very much existent in China, but it’s like it’s on steroids: 298 million internet users, 105 million bloggers, 91 million members on their Bulletin Board Systems or BBS (discussion forums around different topics), and 58 million people on social networks. It’s all about perspective: Facebook has only 200 million users WORLDWIDE.
2. BBS have a huge influence on consumer purchases – over 80% look at reviews there or go there to ask questions before making a purchase. Much as I like Amazon, that’s not where I go to decide what to buy: but could Amazon or something like it channel prospective buyers in such vast numbers successfully?
This blog post at Social Media Today just got sent round the office about how *not* to use Twitter. It’s the rubbishiest use of Twitter we’ve ever seen (and let’s face it, the bar ain’t that high!).
The offender is trendy furniture store Habitat, who appear to have been sold some kind of automatic tweet-spam generator. Said tool goes off and fetches hashtags for trending topics and inserts them into lame tweets about product. The result is unbelievably crass, as you can see below, and includes hashtags for those following the Iranian Election, with the result is a tweet that reads, “#MOUSAVI Join the database to win a £1000 gift card Now!”
We’ve made a new release of ProtectTheHuman.com, the social media campaigning platform and activism community we launched for Amnesty UK in August 2008.
Who is the UK’s Top Female Social Media Guru? asks Jamie Burke over at his blog Social Glue. To find the answer to the question, he’s arranged a little bit of a competition sponsored by Brado Social and Wordia.com. There’s a poll here where you can vote for the one of the 24 nominated candidates you’d like to see give a talk on social media.
The five most popular candidates will then speak on a ticketed, final event in April – which will be video recorded and put online for another round of voting before the final winner is announced.
