Tag : spotify

In the time I’ve been away and had a baby (she’s 10 months old this week…), a lot has happened.

There’s no denying that Spotify has taken the world of online music to a new (legal) level. Their ever-increasing catalogue of artists and albums, coupled with the acceptance of their app into the iTunes store will, no doubt, alter the way millions of people both pay for and consume music.

The application is a model of elegant simplicity. It easy to find your way around the service, listen to music and create and share playlists.

However, there are times when you open the app and you have no idea where to start. To torture the metaphor – you have a potential fire hose of music content but turning the right tap can sometimes be difficult. What do I fancy? What’s my mood? What am I doing? Do I just want some background noise or some hum-along favourites?

Let’s get straight into it:

1. The Whopper Sacrifice and its sad end: Crispin Porter + Bogusky, the agency famously responsible for the Bill Gates-Jerry Seinfled Microsoft ads, came up with the concept of sacrificing 10 Facebook friends in exchange for a Burger King Whopper. In less than a week, Facebook shut the site down. If you go to the site now, you note that 233,906 friendships were sacrificed for this – kudos to CP+B and some negative press for Facebook.