Tag : startup

5 posts

We should all do a start-up project and change the world

Author: Tim Malbon

A wonderful debate is raging. Can agencies make stuff? Stuff like products and services, that is, instead of ads. Or put another way, as London-based freelance mobile UX designer Murat put it:

“Do clients and agencies want to keep creating branded fluff or do they want to build temples?
Murat wrote this on his personal blog, Mobile Inc, and the title of his post was actually, “Can The Next Instagram/Hipstamatic/Klout/Angry Birds Be Born Within An Agency?
 
It's an interesting question, kind of.
 
I'm sure it's *possible* that the next smash-hit social platform or game might come out of an agency, but don't hold your breath. Perhaps we should set our sights a little lower? Do we really need to create the next blockbuster success to feel the undoubted benefits of making? Going straight in at number one all feels a bit, well... 'advertising'. 
 
Making something - anything - together, that’s not for a client and not an ad, but is meaningful, playful, useful, fun... well, that’s what we’re really talking about isn’t it?
 
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Customer development: a few tools and resources (or how to become an excellent stalker)

Author: Cath Richardson

Following on from Justin’s post last week on the empty hamburger dilemma, I’ve been doing some research into what tools and resources are out there on customer development, and who’s using them. 

Unsurprisingly, it’s the usual suspects who have been putting this methodology into practice: start ups and the people advising them. As Justin pointed out, it doesn’t look like this approach has been adopted by agency land yet, primarily because their source of dollar is the client not the customer, which tends to derail their priorities.

But how can we take some of the lessons that have been learned and implemented by the start up community and apply them to the agency worldview? Here’s a few thoughts pulled together from what other people are already doing.

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