We’ve sorted the UX. How about the EX?
I think I can stick my neck out and say that *most* web industry professionals are pretty solid on user experience these days. The heuristics of web usability have become engrained in our brains over the years. When planning a site we usually reach consensus on discussions around interaction touch points and navigation hierarchies very quickly and get on to writing the next user story.
It wasn’t always like this. I can remember observing, and even occasionally conducting, usability tests on site prototypes and early design mock ups as recently as three years ago. It all seemed a bit low rent TV police drama but it worked. Voice and face recording, one-way mirrored glass observation rooms, scripts and lists of questions. A really compelling way to settle arguments between clients / developers / account management / designers.
